What Is Progressive Web Application?
Progressive Web Application or PWA is the next big thing in the world of e-commerce. We all know the power of mobile devices and their impact on overall e-commerce business. These days’ people prefer to do most of their online activity through mobile. Not to mention the time they spend surfing their mobile to search for their favorite products.
Therefore to enhance the user experience when surfing on the web, the concept of progressive web application come into existence.
It includes providing an app like experience on a web server, enabling offline web surfing and other small features such as push notifications, etc. PWA is a combination of the best features of websites and native mobile apps. It is like a website that performs the function of an app and provides a great user experience.
Introduction- Role of PWA in Ecommerce
Nowadays, everybody wants easy access to things. Thus, Role of PWA in ecommerce is vital for all the users of an E-commerce website who wants fast checkout, fast leading speed, and efficiently useable from anywhere anytime.
So, in that case, having a Progressive Web Application of an E-commerce store helps to increase the business growth of any online store because it gives all the ease to the customers which they want.
Progressive Web Application of a store provides easy access to the store for the customer from anywhere anytime to its user. Here we will discuss Progressive Web Application (PWA) roles in increasing growth of the business of an E-commerce Store.
Introduction of PWA
Progressive Web Application is not a native application which users need to download from the play store or apple store though it provides native app-like experience to the user by using the web compatibility.
It is a web technology of making a website which acts and feels like an application. The PWA develops from a browser tab.
It is highly responsive because of its light weight on various devices, including smaller mobile devices as well, such as Smartphone where the user has smaller viewing space, less memory, and less operating system space.
Why Use PWA in E-commerce Websites?
E-commerce websites nowadays have may competitors in the market. The all have their native applications to make the shopping easy for the customers.
By the help of the native application, the users shop on the store very quickly, but there are some drawbacks of the native app also.
The native app needs more space and good internet connection. In that case, due to low memory space in their mobile, the users generally refuse to download the app.
On the other hand, the PWA helps a lot in these things; the user does not need to download the application from the store. They have to click on Add To Home button on the website view of the store, and a web app will generate known as PWA.
PWA requires very less space in comparison to the native app. So it is easy for the customers, who are having less space in the respective devices.
One of the great features of PWA is, it works in while the internet connection is low. So in that way, it provides a good user experience.
So, having a Progressive Web Application for any E-commerce website leads to the growth of the conversion and hence, the revenue generation.
How PWA is Beneficial for E-commerce Business?
- According to a study, Progressive Web Application increase 68% of traffic on to the store.
- The PWA is very lighted weighted, so the loading speed of the application gets increased.
- The Progressive web doesn’t need to install. It is added to the home screen by simply clicking on add to home on the website store.
- PWA reduces the use of device storage up to 25 times.
- It helps to grow the conversion rate on to the store as the customers can access the store from anywhere anytime as per their convenience.
- Also decreases the Bounce Rate on the store when compared to the mobile website.
- PWA does not require different versions for various devices. So, it significantly reduces the number of efforts of the development, and it results in a decrease in the cost to create a PWA.
- The PWA supports Push Notifications functionality, which keeps the customer updated about the store and hence keep the customer engagement on to the store.
- One of the best features of the PWA is that the app can be functional in the poor network connection or even on offline mode. This feature attracts the customer most.
Now let us look at the top features of a progressively built mobile app:
· Use of HTTPS
Every website these days uses HTTPS which is a very good thing. It is the best practice to be followed to ensure the safety of the data transferred through the web server. Therefore, using HTTPS is a must for letting your website count among progressive web application.
· Fully Responsive Website
A website that loads quickly on mobile, desktop or tablet and responds well to the user on engagement is counted as a progressive website.
· Works Offline
As internet connectivity varies according to regions, some websites may not work due to an internet connection. However, progressive web application works in some way when there is no internet connection using cached data.
· Push Notifications
Push notifications are an interesting way to stay connected with your customers and thus an effective tool for user engagement.
In Conclusion- Role of PWA in Ecommerce
The case is not that, PWA can replace Native App. A native app has its benefits.
Though having a PWA for a store would be a plus point for the store. It helps to engage the attention of the new customer or the group of customer who generally not prefer to download the application of the store first. It can also help in a way to reduce Cart Abandonment.
It may be the case that the customer regularly interacting with the PWA might be inclined to download a native app at some point of time in the future.
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