Awareness Campaigns

Engaging a dedicated mental health marketing company can further amplify these initiatives, ensuring your message reaches the right audience effectively. Traditionally, seeking treatment for mental illness was seen as the reserve of the seriously mentally ill. In the past couple of decades, a major drive to end discrimination in workplaces, families and communities regarding mental health has taken place. Plus, according to The Deloitte Global 2021 Millennial and Gen Z Survey, these core demographics are aligning spending with their values and believe they have the power to drive change on social issues.

• Plus, according to The Deloitte Global 2021 Millennial and Gen Z Survey, these core demographics are aligning spending with their values and believe they have the power to drive change on social issues.
• This enhanced understanding may contribute to a higher reporting rate as people become more aware of their mental health concerns.
• Among individuals receiving publicly funded mental health services who use social media, nearly half (47%) reported using these platforms at least weekly to feel less alone (Brusilovskiy, Townley, Snethen, & Salzer, 2016).
• OCD impacts 1.2% of U.S. adults, included in MHAM awareness toolkits
• Engaging community members fosters a supportive environment, leading to increased acceptance and reduced discrimination.

Last year, 2019, Public Health England launched the ‘Every Mind Matters’ campaign. You can watch the short film here or read more about the campaign here. In 2018, Havas Lynx partnered with four-time Academy Award-winning studio Aardman to produce a short animated film called ‘New Mindset’, which launched at the Tate Modern in London on World Mental Health Day (10th October). In many cases, it’s down to the emotive, humorous or thought-provoking work produced by Healthcare Communications Agencies!

Rhode vs Rare Beauty: Comparing the marketing strategies of these successful celebrity beauty brands

Encourage sharing on social media, post updates to keep your audience engaged, and leverage a donor wall to showcase social proof. In addition to one-time donations, include recurring giving intervals like weekly or monthly to encourage donors to give again and again. Remember to adjust your strategy based on the data you’ve analyzed to improve https://anchor.fm/s/7cef2f50/podcast/rss your upcoming campaigns.

They feel authentic and relatable

Personal narratives are powerful tools for building empathy and reducing stigma. Effective messaging is the heart of any successful campaign, transforming complex topics into understandable and relatable content. Regular evaluation allows for mid-campaign adjustments if necessary. Continuously track your campaign’s performance against your defined goals. Execute your campaign plan, distributing content across chosen channels.

World Suicide Prevention Day

Our team often supports mental health campaigns and events that align with our mission to bring care and hope to all. Spread the word so more people know about your mental health awareness campaign. To create impactful mental health campaigns, it is important to involve individuals with lived experience, use evidence-based messaging, and target specific populations with tailored content. Mental health campaigns can be highly effective in raising awareness and reducing stigma, but they must be carefully designed and executed to have a positive impact.

Kids Help Phone sought to raise awareness amongst Canada’s adults that children can have Grown-up Problems too! Men’s health charity Movember discovered that while young men are often keen to help a friend in need, the stigma surrounding masculine norms was discouraging them from opening up and asking for help themselves. Through Publicis Langland, Mind paired people’s lived experiences with up-and-coming artists from the same cultural background who could tell their story authentically. This disconnect is often exacerbated by poverty, social exclusion and trauma. Reaching over a quarter of South Africa’s population, the symposium was a phenomenal success, generating over 40 mentions across a variety of media outlets in the first week alone. The initiative utilizes a variety of methods to⁣ engage and inform the⁤ public.

To effectively influence policymakers, shape public opinion, and capture the attention of the media, this data and evidence must be targeted to address the needs of affected communities and have a clear and specific purpose. This data can be packaged as evidence that highlights the effects and impacts of specific policies, showcases forecasts and trend predictions, and – most importantly – illustrates the need for change. It is important to acknowledge this community’s role in influencing policy and the broader benefits of meaningful youth engagement when developing effective advocacy plans. Further, research indicates that there is a strong two-way connection between the wellbeing of young people and their meaningful participation in the decision-making processes that affect their lives. There is typically a series of important advocacy opportunities that emerge to help expand the reach of initiatives around awareness moments.